VidCon appears for the first time since the pandemic shutdown

Anaheim, California – From YouTubers like MrBeast and GamingMermaid, to TikTok stars including Charli D’Amelio and Khaby Lame, online video makers of all stripes are flocking to Anaheim, California, from June 22 to June 25 for VidCon.

VidCon was launched in 2010 by Hank and John Green (known as the “Vlog Brothers” on YouTube). It is a four-day in-person event where influencers can meet fans, as well as network with potential business partners and corporate sponsors.

Says Chris Stockel Walker, author of YouTubers: How YouTube Shook TV and Created a New Generation of Stars.

Photo: Attendees play video games at the Ax booth at VidCon in Anaheim, California, July 11, 2019.

Attendees play video games at the Ax booth at VidCon in Anaheim, California, July 11, 2019.

The Washington Post via Getty Images, FILE

Attendees can play games alongside creators, shop for items, take part in a concert from Rebecca Black or SZA, or watch panel discussions looking at the best ways to monetize a video, how the YouTube algorithm works, and what the metaverse might mean for games.

Creators including MrBeast (97.3 million YouTube subscribers), Jelly (22.7 million YouTube subscribers), Charli D’Amelio (142.1 million followers on TikTok) and Kallmekris (44.5 million followers on TikTok), are set to attend, as well as actors From companies like Amazon, Pinterest, Spotify, and Epic Games.

It has also spawned other VidCon events around the world, including iterations in London, Madrid, Sao Paulo and Abu Dhabi, United Arab Emirates.

“It is truly a global event that exemplifies the idea of ​​the international nature of online creation,” says Stokel-Walker.

He adds that VidCon can also be a place to track the ups and downs of the often turbulent world of online video makers.

“The fan base and success are incredibly fickle, and you can actually map people’s success and failure based largely on where they stand in the VidCon lineup,” he says. “You can see people who are probably very popular a year later find that after five years on the streak, they are being ignored walking down the aisles.”

Attendance at VidCon has grown steadily over a decade, with attendance exceeding 75,000 in 2019 – up from just 1,400 at the first conference in 2010. Stokel-Walker notes that popularity is key to understanding the impact that Online content creators can play it.

Photo: John Green and Hank Green, better known as

John Green and Hank Green, aka “Vlogbrothers” speak at VidCon at the Convention Center in Anaheim, California, July 23, 2015.

Movie Magic / Getty Images, filer

“It’s very easy to think of these people who have millions and tens of millions of fans as almost unreal, and their fan base and success are almost unreal,” he says. “But when you see it in person, when you hear the clamor of the audience, when they see their favorite creators on stage, you suddenly realize how powerful these platforms are.”

The event marks the first VidCon in Anaheim in nearly three years, after organizers canceled events in 2020 and 2021 due to the coronavirus pandemic. And there’s a big change this year: TikTok is the main sponsor of the program, after YouTube.

“I think it shows the sands of changing strength between the two platforms,” ​​Stokel-Walker says. “What I find cool about it is, it kind of shows who’s in the lead. It shows what the literal selection name is in this case. And it turns out that nowadays it’s TikTok.”

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