Apple CEO Tim Cook poses for a photo next to a group of new MacBook Airs as he enters the Steve Jobs Theater during the Apple Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California on June 6, 2022.
Chris Tweet | AFP | Getty Images
Apple CEO, Tim Cook recently gave the closest thing to confirming that Apple is making a headset.
Cook was asked in a recent interview with China Daily USA What he believes are the key factors are the success of augmented reality or augmented reality in the consumer market.
“I’m very excited about augmented reality you know. And the crucial thing for any technology, including augmented reality, is to put humanity at its core,” he said, echoing comments he’s made in the past about how important augmented reality is to a company.
He then described Apple’s work in the space so far, which has been focused on AR apps on the iPhone and iPad, before adding, “But I think we’re still in the early stages of how this technology will evolve. I couldn’t be more excited about the opportunities we saw in this field.” Stay tuned and you’ll see what we have to offer.”
Augmented reality or “mixed reality” describes technology that superimposes computer-generated images onto views of the real world, as opposed to virtual reality, or virtual reality, which completely immerses the viewer in a computer-generated world.
It’s one of the clearest examples yet of Cook’s acknowledgment that Apple has something bigger in the works. While existing apps can be useful for things like mapping a room or figuring out if a new piece of furniture is a good fit, it’s likely that Apple has been building the library and tools for developers to create apps for something like a headset.
Bloomberg said in May that Apple recently showcased an AR/VR headset on Apple’s board and that the company plans to announce it as early as the end of this year, although it may slip into next year. The same report said that Apple plans to sell the headset in 2023.
Apple will play catch-up with a number of other big tech companies, notably Meta, which changed its name from Facebook last year to signify its renewed focus on immersing users in virtual worlds known as “metaverse,” and Microsoft, which was the first to introduce glasses Hololens AR in 2016.