The government said it will publish a white paper on gambling reform in the coming weeks.
The prime minister is set to announce industry restrictions as part of a review of the 2005 gambling law amid concerns that current regulations require changes to accommodate the growth of online betting.
The Times reports that proposals to ban gambling companies from sponsoring shirts have been rejected in favor of a voluntary agreement with Premier League clubs, with the option of legislation being kept in reserve.
A spokesperson for the Ministry of Digital, Culture, Media and Sport declined to comment on the speculation, but added: “We are conducting the most comprehensive review of gambling laws in 15 years to ensure they are appropriate for the digital age.
“We will be publishing a technical book as part of our review of gambling legislation in the coming weeks.”
The government will reportedly announce measures that will include online casinos with maximum bets between £2 and £5, a ban on free bets and VIP packages for those who incur heavy losses, as well as “non-intrusive” affordability checks.
Companies will also have to remove online features that increase the level of risk for customers, while the Gambling Commission will be given new powers along with additional funding from increased fees being paid by the industry.
The commission recently released figures showing that online gambling was at an all-time high in the UK, with one in four Britons betting.
The research, published on April 26, said that 25.7% of 4,018 people aged 16 or older surveyed had played online gambling in the past four weeks, up from 23.8% compared to the same period the previous year and up from 18.5% in the previous five years. .
The survey, which asked respondents about gambling on four occasions between June 2021 and March 2022, also showed that 43% had bet overall in the previous four weeks, down from pre-pandemic participation rates of 47% in March 2020.
The most common form of online gambling was sports betting, especially football, outside the National Lottery and other lotteries.
Anyone concerned about their own gambling, or that of a loved one, can visit BeGambleAware.org for free and confidential advice and support.
The National Gambling Helpline is available at 0808 8020133 and operates 24 hours a day, seven days a week.