Nike announced NIL deals with five high school and college basketball players on Monday: Bronny James, Caitlin Clark, Haley Jones, DJ Wagner and Juju Watkins. James, a high school senior in Sierra Canyon outside Los Angeles, joins his father LeBron, who signed a lifetime deal with Nike in 2015 reportedly worth more than $1 billion.
In 2021, athletes were given the opportunity to benefit from name, image and likeness. This applies to all members of the NCAA and certain high school students based on state. It is allowed in California and New Jersey, where James, Watkins and Wagner live.
James is ranked No. 41 overall in the class of 2023, according to 247Sports.