A controversial new fashion magazine has attempted to reimagine what Marilyn Monroe would be if she were the star of the modern era, with a Hollywood icon digitally modeled on current fashion trends.
As interest in the legendary movie star continues to reach new heights after her death in 1962, CR Fashion Book China has found a new way to make the beloved actress its cover star in the upcoming issue of its magazine.
The publication’s fourth issue features a digital version of Monroe, whose image has also been updated in digitally formatted photography by CR Foundation and Creative Director, Karen Roitfeld.
Modern Inspiration: Marilyn Monroe Revealed as CR Fashion Book China’s Digital Cover Star
The Power of Imagination: Using CGI technology, costume photography attempted to re-imagine the Hollywood icon as a modern-day character.
With a collection of eight different covers, which are already available at the international newsstand, the actress has been seen sporting contemporary designs from the likes of Miu Miu, Fendi, Balmain, and Balenciaga.
However, the photography sparked outrage among some of the artist’s fans as many took to social media to express their concerns about the way her image is being used.
One Twitter user stated: “The amount of content she’s been using her face lately doesn’t sound like me, they’re taking advantage of someone who doesn’t allow or deny it just to sell magazines and merchandise, that’s wrong.”
Another said, “The main thing she wanted was not to be taken advantage of, and instead people do their best to do so. Shame.’
Double take: The project was implemented in collaboration with Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns the Monroe properties.
Fashion darling: The late actress modeled for contemporary designs from the likes of Tom Brown, Balenciaga, Miu Miu, and Fendi.
“What if we all left Marilyn alone. Let the woman rest!” added a third.
A fourth wrote: “Why did they update Marilyn Monroe? And put them in these ugly views???
‘I wonder this kind of gets on my nerves. Another commented that seeing ex-celebs from the fifties in trendy clothes is a bit annoying.
Many frustrated fans targeted Authentic Brands Group (ABG), the development, marketing and entertainment company that owns the Monroe estate.
Marilyn’s “property” is run by a soulless company called The Original Brands Group that bought 75% of Marilyn’s stake leaving Strasberg to me from his third wife who had never met Marilyn! ‘,” one Twitter user wrote in a scathing post. “After Strasberg’s death, the third wife flooded the market with Marilyn’s vulgar trade kit and earned millions (sic)”.
Since then, Marilyn always arrived late to the studio, or hid in the dressing room with Strasberg for hours.
Big Project: CGI Images Created by Web3 Startup Amethyst
Not cool: Some fans were less than impressed with the project, claiming that it exploits the late star’s image and legacy.
Another commented: “The MarilynMonroe property was not personally associated with Marilyn Monroe. I don’t understand why it is legal for them to do this.
The least they can do is promote respect for her image. Do not support those individuals/groups that you do not respect.
Meanwhile, others on Twitter didn’t see a problem with the reimagined photos, as one fan claimed: “I think the photos are great, and it’s nice to see someone’s image in new and new ways. The digital medium is as technically valid as its drawing.
Another added: ‘Marilyn Monroe designed by Karen Roitfeld for CR Fashion Book. obsessed with these.
After their debut, the eight cover images will be minted as NFTs and made available through the Amethyst digital platform.
Inside: However, some fans argued that the reaction was exaggerated
A third tweeted: “I know this project generates a lot of diverse opinions, but the photos are great to see.”
The shooting wardrobe also saw Monroe in pieces from fashion houses such as Tom Brown and David Koma, as well as digital fashion houses Auroboros and Tribute Brand.
In an article written by Vienna Vernus, Roitfeld discusses Monroe’s legacy and how she tried to embody the star’s “timeless elegance and sense of empowerment.”
“Few cultural figures have had more respect for her beauty and tenderness than Marilyn Monroe,” Roitfeld said. She’s any fashion editor’s dream cover star and someone I’ve always admired for pioneering the creation of a captivating personal brand that extended far beyond her work.
Unforgettable: Marilyn Monroe has remained one of the biggest stars in Hollywood history
Collector’s item: CR China 4 is now available on international newsstands
The fashion legend continued: “This is a major aspect of most celebrities today, but Marilyn was one of the first to do so. I embraced the unique challenge of imagining a modern photoshoot for such a classic star.
“The looks I’ve curated with Gaultier feature some of my favorite designers working today – Marilyn has always been known as a trendsetter – while still embodying her timeless elegance and sense of strength.”
Marilyn Monroe is arguably the biggest star in Hollywood history, transcending her name and the film industry looking to make her a household name before her untimely death in August 1962.
However, despite her immense fame, the actress remains somewhat of a mystery, with very little information about her private life or the circumstances that led to her death from an overdose at the age of 36.