Ulta may regret whatever marketing “genius” came up with this idea. In a recent post on Twitter, Ulta featured a podcast featuring two grown men in makeup and wigs chatting about what it’s like to be a “girl.” The makeup giant’s target group is obviously women. It’s probably a safe bet that over 90% of Ulta’s customers are women. The choice to feature men in the marketing materials of a company aimed at women backfires big time.
#Womanface and #BoycottUlta are trending on Twitter, and the relationship between angry women telling Ulta to take their business elsewhere is off the charts. It got so bad that Ulta turned off commenting on the thread.
The headline “Transgirls can do it all!” really pissed off a lot of women who see grown men pretending to be “girls” as some weird sexual fetish that has nothing to do with being a woman and everything to do with men appropriating femininity for their own titillation. This is straight up autogynephiliaand it’s obvious and not funny to women in any way.
Trans 👏 Girls 👏 Can 👏 Do 👏 It 👏 Everyone! Listen to the latest episode of The Beauty Of… where host @DavidLopezzz sits down with guest Dylan Mulvaney to chat all things girls 💝 Watch Now: https://t.co/tCRfEryYkZ pic.twitter.com/uaXJqEBQI9
— Ulta Beauty (@ultabeauty) 13 October 2022
The term “womanface” refers to the association with the offensiveness of blackface, something that no company would ever dream of putting into their marketing materials. But women seem to be one demographic no one needs to worry about offending with crude caricatures and mockery. The trans activists have ensured that women’s voices are completely silenced in the face of male dominance as long as the men are wearing dresses.
Teenage girls have been punished for asking men to leave their changing rooms while they change. Women are told not to listen to the instincts that tell us when danger is near or we are “transphobic”. And now makeup companies want us to roll over and buy their products as they put these money-grubbers in the spotlight and demand that we agree with them that the emperor wears amazing threads when he’s really naked.
Perhaps the reign of trans terror is finally coming to an end as women find their voices again and say loud and proud, “NO MORE.” We are not told that we are not allowed to have our private spaces, our dignity, our titles and our gender. Being a woman is a biological experience. It’s not a feeling. A man can’t be a “mother” and we’re not going to pretend this is okay anymore. Our daughters deserve their sport back and the right to change in a locker room without fear. They deserve the right to privacy in the bathroom without the threat of men invading their space while they deal with the challenges of being female, like menstruation.
Enough is enough.
Mandy Stadtmiller made a video of the thousands of angry responses before Ulta closed to comment.
— Mandy Stadtmiller (@mandystadt) 15 October 2022
The fact that #Womanface is trending and thousands of accounts critical of this clown show aren’t being kicked off the platform for saying what we’re all thinking is a positive sign. Here are some of the best.
“Imagine being a brand that is [sic] The target demographic is women and then highlight MEN who engage in misogyny and appropriation of femininity. [sic] Pathetic #WomanFace,” Gina Fonesca said.
“One of the things that bothers me the most is that these men want to claim femininity and oppression, but they have no problem marginalizing women who have a problem with it. No one gets nastier to women than a man who claims to be [a] woman being called out. From #boycott #womanface,” CaitieCat wrote.
Is this what you think “girl time” is? pic.twitter.com/gCzIcCORDG
– Dr. Che Bolludo esq. (@InvestingMerc) 15 October 2022
Women’s Declaration International took the opportunity to scoop up all the new converts to gender-critical feminism with this tweet asking women to sign the Declaration on Women’s Sex-Based Rights.
— WDI.USA (@WDI_USA) 16 October 2022
My favorite answer so far has been this one from Arté.
I haven’t been through 41 weeks + 1 day of pregnancy, 47 hours of labor, 18 months of breastfeeding, cracked nipples/teeth marks, sleepless nights, getting shot at and ALL LLLL of it, for men who LARP as women to cum to call themselves “mother” ” and I get “breastfeeder” and “uterine garden”. Nah…
— Arté ♀️🦖 (@varindeus) 15 October 2022
Word. It is way past time for women to stand together and fight back against the misogynistic movement that seeks to remove all of our sex-based rights. They have already codified it into law in many places and our daughters no longer have the right to complain about men in their locker rooms and public school bathrooms. It is an outrage and it must stop now.