Fitness guru and lululemon ambassador Joe Wicks has released an exciting new wellbeing series in collaboration with the athletics clothing company, shedding light on the mental health journeys of some of Britain’s most inspiring stars.
‘My journey with Joe Wicks‘ — released this World Mental Health Day, October 10— is a four-part content series that sees Britain’s best-loved fitness trainer chat candidly with inspiring people across the worlds of sport, TV and entertainment.
Each celebrity guest appears in their own ten-minute episode with Joe, where they ‘walk the talk’ (of course there’s exercise involved!) against some stunning scenic backdrops as they share their personal experiences with mental health.
lululemon stands for wellness; supporting mental health among its team members and the wider community and embracing and promoting human diversity, uniqueness and inclusivity.
So who’s in the series? Let’s see…
LOUIS THEROUX, documentary filmmaker and television host
Journalist, documentarian, broadcaster, writer – and occasional rapper (yes, look it up; that’s a thing), Louis Theroux is a big name in entertainment both here and in the US – and a hilarious guest on Joe’s series as he delves into his own experiences with mental health.
Few know that the comic presenter struggles with anxiety and has experienced self-doubt in the past, leading him to question his career direction and professional purpose at times.
NICOLA ADAMS, boxing gold medalist
Among Joe’s guests is the boxing gold medalist Nicola Adamswho, despite the challenges of a tough upbringing, injuries and severe sexism in his sport, became the first openly LGBTQI+ person to win a boxing gold medal at London 2012.
Nicola reveals her incredible fighting spirit, an unwillingness to dwell on negative thoughts and how impending motherhood has reinforced her desire to keep learning and continue to achieve remarkable things.
ADELE ROBERTS, Radio Presenter, Broadcaster and DJ
In addition to sharing his story with Joe is a radio host and reality TV star Adele Roberts — who was diagnosed with bowel cancer in 2021. Now living with a stoma, Adele recently got the all clear and is cancer free.
In this inspiring – and at times emotional – episode, Adele reveals how a big part of coping with cancer was the mental aspect; “I’ve really come to understand how powerful the mind can be and how, if you have the right attitude, you can get through really dark times.”
ALEX GEORGE, TV personality and mental health ambassador
Welsh doctor and television personality, Dr. Alex George is a former emergency doctor who now acts as the UK’s ambassador for young people’s mental health.
Alex, who believes in empowering people to feel better with tools and education, talks to Joe about the importance of developing ’emotional literacy’, building resilience and our ability to deal with worries about the future. Dr. Alex tragically lost his brother to suicide in 2020, and his story is a powerful reminder of the value of speaking out our feelings on the road to mental health.
It’s a fun and fascinating watch, and while each story is unique, common wellness strategies emerge — such as mindfulness, self-compassion, perspective, and the power of connection and relationships. Plus, of course, staying physically active – which is why Joe Wicks and lululemon are the perfect partnership in this inspiring collaboration.
As part of its mission to empower people to feel good about themselves, lululemon has committed $75 million to organizations working to promote wellness through their Center for Social Impact. It also commits to its members receiving mental health first aid training by 2023, to better understand and support those experiencing mental ill health.