Hans Martin Dolls

Model photography

The modern model emerged on the streets of London, Paris and New York in the 1870s and quickly became an essential part of any window display.

Mannequins have always been more than just an elaborate affair for displaying the fashionable clothes of their time, but they also mimic the fashionable body shapes of their time and appear in window displays that reflect common themes.

At first they were modeled after aristocrats, movie stars, musicians and models, and today they embody the ideal of beauty above all else. It’s a ubiquitous trait in every major street and shopping mall in the developed world.

Nowadays, mannequins can be considered a new public art after it replaced the goddess sculptures in the name of commerce. In a culture where money is king, the greatest arts and aesthetics are those that can be bought. And so the model must convey our ideals and fantasies while making them accessible by purchasing everything that covers them.

That’s why models have to convey a certain kind of elegance. Elegance, synonymous with beauty that has come to acquire additional connotations of functionality and extraordinary simplicity. It is often used as a standard of taste especially in the areas of visual design and decoration. Elegant things show refined grace and dignified possessions.

The models shown here are pictures like pictures of living people. All images were taken from the outside through the window pane glass with all the influences and limitations that the photographer faces in this case.

Depending on the situation (light, viewing angle, ambient) there are many different perceptions, there are color images, and monochrome images, but the main thing that is emphasized is always the face.

The human face is surprisingly full of expression and most people can scan it to distinguish the smallest changes in mimicking others. Recognizing and simulating human faces is so important that an entire region of our brain is dedicated to just this task. It is therefore not surprising that the depiction of the human face also plays a large role in art.

Even the designers of the models took this into account. This is why some models look like humans made of flesh and blood.

“The most pleasant surface on earth is the human face.” – Georg Christoph Lichtenberg, German physicist and satirist, master of aphorism (1 July 1742 – 24 February 1799)

Hans Martin Dolls


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