Best baby and kids deals in the Amazon Prime Early Access Sale: From toys to essentials


where would we be without amazon? New parents will know all too well the importance of next day delivery in the early days.

When you’re sleep-deprived and supplies are at an all-time low, the retail giants have given us the miraculous ability to get essentials like diapers or formula delivered to your door in a matter of hours—in some cases, a real godsend.

But now they’re taking it to the next level with the arrival of the Amazon Prime Day Early Access Sale. Over the years this sale has grown and grown and it is in this particular category of babies, children and toys that we have seen some of the most epic reductions.

Let’s face it, having children is expensive. So whether you’ve got a newborn or you’re looking for gifts for kids of all ages, maximizing the discounts wherever they come will never go wrong.

Baby gear is notoriously challenging to navigate, so we’ve made it as easy as possible by breaking down the best deals by category so you can tick off your ‘to buy’ list one by one. Consider your entire baby gift list all in one. You can also shop for the best deals on household items here and to keep the little ones cool this summer, check out Amazon’s best deals on sponge pools and fans.

When is the Amazon Prime Day Early Access Sale 2022?

For 2022, the first Amazon Prime Day sale took place on the 12th-13th. July. But fear not if you missed it. APD take two is coming and will be known as the Amazon Prime Day Early Access Sale. It takes place from 11.-12. October. Get ready for another big sales event.

Do you need a Prime account to get the offers?

It is very important that if you want to get in on the Amazon Prime Day Early Access Sale action, you must be a Prime customer. If you haven’t joined yet, a subscription costs either £95 a year (making it a bit cheaper) or £8.99 a month. But it’s not just access to one of the best sales of the year, you also get free and even same-day delivery, Amazon Video and Amazon Music, and access to thousands of books at no extra cost. Still not convinced? Try the 30-day free trial. For students it’s just £4.49 per month; £47.49 per year.

What type of offers are available?

There are a number of offers to make the most of good deals. You’ll find those that last the entire 48-hour event (or while supplies last), today’s deals, and the more elusive flash deals that may only be available for a few hours. For this last type, check out our live blog to find out more.

What deals on baby must-haves and toys were there last year?

During the previous Amazon Prime Day sale, you could get your hands on big brands like Silver Cross, BabyBjörn and Hasbro at over half off. Notable deals included aden + anais, Cybex, Mamas & Papas and Huggies with up to 61 percent off.

What offers can we expect this year?

Make the most of sales to stock up on items you need now and later as your family grows. There are items for newborns, toddlers and children of all ages with big name brands included.

Are there any offers live now?

Yes. See below for the best.

Best deals on toys in the Amazon Prime Day Early Access Sale


With all the thousands of offers to scroll through, we’ve simplified the selection process with an edit of the foolproof and most fan-favorite games from LEGO, Playmobil, VTech and more with up to 84 per cent.


Aquabeads 31901 Disney Princess Tiara Set – was: £20, now: £15

LEGO 76216 Marvel Iron Man Armory – was: £64.99, now: £50.39

LEGO 75948 Harry Potter Hogwarts Castle Clock Tower Building Toy – was: £79.34, now: £59.51

SUPER SAND 918145.006 Farm Fun – was: £21.99, now: £7.67


Zapf Creation Baby Annabell Sweetie 30 cm doll – was: £13, now: £10

BABY born happy birthday Assorted pants 43cm – Was: £13.87, Now: £7.99

DC Comics, Batman 30 cm Wingsuit Action Figure with lights and phrases – was: £22.49, now: £19.99

Funko 60042 POP Rocks: Pearl Jam- 5PK – was: £54.66, now: £36.99

LOL surprise! OMG Remix Rock BHAD GIRL Fashion Doll – was: £29.34, now: £18.99

Bratz 573470EUC x GCDS Special Edition Designer Fashion Dolll – Was: £59.99, Now: £37.99

Play set

CoComelon WT0076 Deluxe House Playset – was: £51.67, now: £28.99

BRIO World Rail & Road Travel set for children aged 3 and up – was: £50.95, now: £28.99

Disney Frozen 2 Elsa’s Fold and Go Ice Palace, Castle Playset – was: £42.99, now: £21.49

Disney Princess Ultimate Celebration Castle, Dollhouse with Musical Fireworks Light Show – was: £139.99, now: £69.99

Bandai Dragon Ball Super Tenkaichi Budokai – was: £24.99, now: £16.49

​Hot Wheels Monster Trucks T-Rex Volcano Arena playset with lights and sounds – was: £129.99, now: £98.99

Playmobil 70625 Dino Rise Spinosaurus – was: £31.98, now: £9.87

Sylvanian Families 5539 Baby Star Carousel – was: £14.99, now: £9.69

Wizarding World, Magical Minis Amazon Exclusive Deluxe Hogwarts Castle and 3 Classroom Playsets – was: £81.33, now: £47.99

Classic games

Hatchimals CollEGGtibles, rainbow cation llama family carton with surprise playset– was: £22.99, now: £17.48

Ravensburger Sydney Opera House 3D Puzzle – was: £53.99, now: £19.30

Nerf Fortnite – was: £49.99, now: £29.99


Purse pet, Llamalush Interactive Pet and handbag – was: £25.99, now: £12.49

little tikes Tobi Robot Smartwatch for children – was: £39.52, now: £16.99

Fisher-Price Deluxe Kick & Play Piano Gym – was: £41.66, now: £24.45

Rubie’s Official DC Supergirl Deluxe Kids Dress – was: £21.99, now: £10.45

Best Amazon Prime Day Early Access Sale deals on strollers

Silver cross

Best crib and mattress deals on Amazon Prime Day Early Access


The first step to a good night’s sleep is to make sure they are in optimal comfort. Invest in cots and mattresses with discounts of up to 45 per cent.

Maxi-Cosi Swift 3-in-1 travel cot – was: £189.96, now: £155.77

BabyDan travel cot extra large cot – was: £98.46, now: £73.13

Barnekraft baby bed 3 in 1 LOVI Cradle Travel Cot – Was: £74.90, Now: £59

Chicco Next2Me Bedside Baby Crib – was: £171.14, now: £137.99

Nuby Sleep by Me Crib – Was: £150.00, Now: £129

Hauck Bed – was: £76.40, now: £67.99

chicco Next2Me Cot Co-Sleeping Cot – was: £171.14, now: £137.99

Mamas & Papas Essential Pocket Spring Cot Mattress – was: £89, now: £50.09

Best deals on car seats in the Amazon Prime Day Early Access Sale


Car seats are vital to keeping your children safe, but they don’t come cheap. Until now. Get your hands on high-tech models from Cybex, Graco and more with up to 51 percent off.

Graco Affix LX Highback Booster Car Seat with isoCatch connector – was: £79.99, now: £47.99

BRITAX RÖMER KIDFIX 2 S – was: £199, now: £189

Cybex Silver Solution X-Fix pushchair seat – was: £149.95, now: £83.99

Silver Cross Simplicity Plus Baby Car Seat – was: £185, now: £140

Graco Slimfit all-in-one combined car seat – Was: £185.00, Now: £114.99

Graco Assure High Back Booster Car Seat – Was: £70.00, Now: £59.99

Graco IsoFamily i-Size ISOFIX car seat base– was: £100, now: £74.99

Cybex rain cover, for Cybex baby car seats – was: £23.60, now: £16.99

Cosatto All in all Rotate baby to high chair – was: £299.95, now: £185.42

Cybex Gold Pallas S-Fix 2-in-1 pushchair seat – was: £259.95, now: £193.99

Best Amazon Prime Day Early Access Sale baby proofing deals


Best deals on accessories for the Amazon Prime Day Early Access Sale

aden + annals

Best Amazon Prime Day Early Access Sale Changing Tables, Activity Centers & Bouncer Deals


Get up to 48 percent off these children’s rooms.

Babymoov Swoon Air – 360° High Baby Bouncer Chair – Was: £139.99, Now: £128.99

Bright begins to find the Nemo Ocean Lights Baby Activity Gym and play mat – was: £74.99, now: £55.99

Baby Einstein, 4-in-1 Kickin’ Tunes Play Gym – was: £54.99, now: £49.99

Fisher-Price Rainforest Music & Lights Deluxe Gym – was: £65.99, now: £46.74

Fisher-Price Kick & Play Piano Baby Gym – was: £49.99, now: £36.54

Munchkin Bluetooth-enabled lightweight baby swing – was: £199.99, now: £104.99

HOLA Baby Rattle Toy Set Activity Ball – was: £19.99, now: £17.97

Munchkin Bluetooth Enabled Lightweight Baby Swing Portable Rocker – was: £182.75, now: £104.99

BABYBJÖRN Bouncer Bliss, 3D jumper, charcoal grey – was: £210, now: £185

Munchkin Bounce and Play Baby Door Bouncer – was: £31.99, now: £24.69

Best Amazon Prime Day Early Access Sale deals on bottles, formula and diapers

Tommee Tippee

Best deals on baby gadgets for the Amazon Prime Day Early Access Sale


For people like baby monitors and breast pumps, you can make a really good deal. Cubo is up to 30 percent off, while Nanit and Motorola.

Philips Avent All Baby Care Essentials set including digital thermometer – was: £29.99, now: £18.99

Tommee Tippee GroEgg2 digital color changing thermometer and night light – was: £28.99, now: £16

ONEFIRE Kids Night Light Projector – was: £18.99, now: £14.99

Modest Star Projector Night Light – was: £26.99, now: £19.99

Tommee Tippee Penguin Night Light – Was: £39.99, Now: £26.24

Breast pump

Tommee Tippee double electric breast pump – was: £169.99, now: £84.99

Philips Avent electric breast pump – was: £256.99, now: £164.99

Medela Swing Maxi Flex Double electric breast pump – was: £179.99, now: £124.99

Baby alarms

Motorola Ease 44 Connect – WiFi baby monitor with camera – was: £149.99, now: £104.99

Nanit Pro Smart Baby Monitor & Wall Mount – was: £379.99, now: £303.99

Sense-U Baby breathing monitor – was: £109.99, now: £89.99

Angelcare Ac327 3-in-1 Baby Movement Monitor with Video – was: £159.99, now: £119.99

Nanit Pro Smart Baby Monitor & Wall Mount – was: £299.99, now: £203.99

Nanite Breathing Wear Swaddle – Works with Nanit Pro Baby Monitor to Track – Was: £49.99, Now: £27.79

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