Beauty Concepts owner sues Kim Kardashian for trademark infringement of SKKN

Just weeks after Twitter discussed the similarities between a black-owned company and Kim kardashianSKKN skincare line, owner of Beauty Concepts sued the reality star for trademark infringement.

According to documents obtained by TMZ, the owner of Beauty Concepts reportedly says she “owns the rights to ‘SKKN+’ and says Kim’s use of the moniker on her beauty products is causing confusion for customers.”

Kim’s team denies the allegations of infringement and claims that “this lawsuit is not what it appears to be.”

Follow Kim’s attorney Michael Rhodes:

SKKN BY KIM is a new brand that follows in the footsteps of Ms. Kardashian’s successful KKW products. Based on independent research and development, her company has filed a trademark application with SKKN BY KIM to protect the new brand products. This prompted current disengagement efforts.

Rhodes continued:

We commend Ms. Lunsford for being a small business owner and following her dreams. But that doesn’t give her the right to wrongly claim that we did something wrong. In its letter, Beauty Concepts claimed that it owns the rights to a logo made up of SKKN+, and has just filed for trademark protection for that logo. The business was a one-stop shop offering facials from a single location in Brooklyn. The salon has no signage and it is by appointment only. To our knowledge, Beauty Concepts has not sold any products under SKKN+

He also said:

Beauty Concepts has asked that we drop the SKKN name. Of course, we said no. Then Beauty Concepts challenged Ms. Kardashian’s trademark applications at the USPTO. Unsurprisingly, the US Patent and Trademark Office rejected Beauty Concepts’ SKKN+ mark, saying “skkn” just means “skin”. Then, Beauty Concepts, bravely tried to make her business look more than it used to be – she rented a new storefront, changed her website, etc.

As of now, the two are heading to court.

Rooms, what do you think of this?


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